Track actions of your customers, keep up with them and make money while your competitors wait. Make your offers line based on customer activities to increase sales and customer loyalty.

RTM will help you unlock the potential benefits of loyalty programs and reduce the overall share of cash payments.

This product was originally developed for banks and financial organizations, but has been successfully applied to other industries as well.

Your customers’ needs change within minutes. Keep up with them, and make money while your competitors wait. Expand your product line based on customer activities, increase sales and customer loyalty.

Craft your marketing client-by-client around buying habits, connect with customers in real-time, and create the products that will grow your business. RTM will help you unlock the potential of loyalty programs and reduce the overall share of cash payments of your customers.

This product was originally developed for banks and financial organizations, but has been successfully applied to other industries as mfms° has grown.

What does RTM do?

monitors transactions as mechanic patterns of consumer behavior

builds a personal user profile based on collected and online data

defines sustainable consumer chains of action

designs and runs scripts in response to an event depending on a consumer profile

generates a report based on the activity and reaction of the consumer

Example

The task:

Increase number of insurance cross-sales by travelers.

  • 1. Communication to the end customers is carried out via SMS, Push, WhatsApp, Viber, etc.
  • 2. The solution records the transaction message sent when customer makes a purchase categorised as ""Travel"". Simultaneously, a message containing a travel insurance offer is sent.
  • 3. The system works in the real-time. The promotion message can be sent within 1 second after the original message is received.
  • 4. All customer traffic is processed, and it’s even possible to create separate groups of customers for split testing.

The result:

The client is informed of the current offer at the right time.

  • According to campaign report, the sale of insurance increased by 32% after implementing RTM solution.
  • An additional survey of consumers participating in the campaign confirmed the positive impact of the online interaction.

Products

Basic

The script designer is the tool to build marketing campaigns based on events, states, subtasks, timers, etc.

Advanced

In addition to the Script Designer, you can also access the library of templates of popular campaigns, grouped by the types of customer tasks.

Script Designer

Script Designer prepares, tests and runs the script of a marketing campaign using a graphical interface, without the involvement of a developer. Having created the outline of the script, the campaign administrator can check the progress of the script and evaluate its results.

The project includes

The development of the rules and triggers

The creation of personal profiles of potential customers

Writing text messages contanining unique offers to these potential customers

Effective Script Templates

You can create a new script or select the best scripts from relevant scenarios. Then, test the script using the collected data and receive a conversion forecast.

Аre you ready to move on?